After distributing the iD Cards at the international and district conferences and in response to requests for more copies to be made available, the originator and designer, Dr. Mark Evans from Loughborough Design School in the UK, has created a modified version as a PDF download.
In 2011 Loughborough Design School and IDSA launched the fold-out iD Cards to the industrial design community through the international and district conferences. ID Cards were the outcome from a Ph.D. that developed an approach to enhance collaboration between engineers and designers during new product development. Based on extensive empirical data collected in the UK and Singapore as part of the Ph.D. that was undertaken by Dr. Eujin Pei, iD Cards standardize the language used during product development and provide information on use.
Conflicting and contrasting language has been identified as a key problem during product development, particularly between designers and engineers. ID Cards identify 32 key design representations used by industrial designers and collate these into eight types of sketch, drawing model and prototype. A name, image and description is provided along with an indication of when they are used during product development and for what types of information. The Ph.D. that generated the data for the iD Cards was supervised by Dr. Evans and Dr. Ian Campbell from Loughborough University. The graphic design was undertaken by Dr. Evans following post doctoral development supported by IDSA.